Privacy Policy

Overview

At Luxe Perfect Smile Limited, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information when you interact with our clinic and services.

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 1.⁠ ⁠Who We Are

Luxe Perfect Smile Limited is the data controller responsible for your personal data.

•Registered Address: Parkgates, Bury New Road, Prestwich, Manchester, England, M25 0JW

•Trading Address: 705 Oldham Road, Manchester, M35 9AT

•Email: dental@luxesmile.co.uk

We are registered with the Information Commissioner’s Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR).

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 2.⁠ ⁠The Information We Collect

We may collect and process the following categories of personal data:

Personal Information

•Full name

•Address

•Email address

•Telephone number

•Date of birth

Clinical Information (Special Category Data)

•Medical history

•Dental records

•X-rays

•Clinical photographs

•Treatment plans

Communication Data

•Messages via WhatsApp, email, website forms, and social media platforms

•Enquiries and consultation details

Technical Data

•IP address

•Browser type and usage data

•Website interaction data via analytics tools

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 3.⁠ ⁠How We Use Your Information

We process your data for the following purposes:

•To provide dental consultations, diagnosis, and treatment

•To maintain accurate clinical records

•To communicate with you regarding appointments and treatment

•To respond to enquiries and provide support

•To manage payments and administration

•To improve our services and website experience

•To send relevant marketing communications (where consent has been given)

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 4.⁠ ⁠Legal Basis for Processing

We process your data under the following lawful bases:

•Consent – for marketing communications and sharing information where required

•Contract – to provide dental services you have requested

•Legal obligation – to comply with healthcare regulations and record-keeping requirements

•Legitimate interests – to manage and improve our services

For clinical data (special category data), we process this under:

•Provision of healthcare and treatment

•Explicit patient consent where required

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 5.⁠ ⁠How We Share Your Data

We only share your data where necessary and appropriate, including:

•Dental professionals involved in your care

•Dental laboratories involved in the creation of restorations

•Software providers used to manage patient records and communications, including:

•GoHighLevel (CRM system)

•Dentally (clinical records system)

•Xero (accounting and billing)

•Marketing and analytics providers such as Google and Meta

All third parties are required to respect the security of your data and process it in accordance with the law.

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 6.⁠ ⁠Data Retention

We retain your personal and clinical data in line with UK healthcare regulations:

•Clinical records: retained for a minimum of 10 years

•Enquiries and non-patient data: retained only as long as necessary for business or legal purposes

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 7.⁠ ⁠Marketing Communications

We may contact you via:

•Email

•SMS / WhatsApp

•Social media

You will only receive marketing communications where:

•You have opted in, or

•You have previously engaged with our services and it is relevant

You can opt out at any time by:

•Clicking “unsubscribe”

•Contacting us directly

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 8.⁠ ⁠Cookies & Website Tracking

Our website may use cookies and analytics tools to:

•Improve user experience

•Analyse website performance

•Support marketing activity

You can control cookies through your browser settings.

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 9.⁠ ⁠Data Security

We take appropriate measures to protect your data, including:

•Secure, password-protected systems

•Restricted staff access to sensitive data

•Use of trusted, compliant software providers

While we take all reasonable steps, no system is completely secure, and we cannot guarantee absolute security.

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10.⁠ ⁠Your Rights

Under UK GDPR, you have the right to:

•Access your personal data

•Request correction of inaccurate data

•Request deletion of your data (where applicable)

•Restrict or object to processing

•Withdraw consent at any time

•Lodge a complaint with the ICO

To exercise your rights, please contact us at dental@luxesmile.co.uk

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11.⁠ ⁠Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

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12.⁠ ⁠Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:  dental@luxesmile.co.uk

Luxe Perfect Smile Limited

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